Friday, February 22, 2008

SUBARU

Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries Co., Ltd. (FHI). They are known for their use of boxer engines in their vehicles and standard AWD, as well as their turbocharged performance vehicles, such as the Subaru Impreza WRX. Subaru has built a reputation for producing high quality, reliable vehicles that did not sacrifice performance for everyday practicality. The company is named after the star cluster Pleiades, whose Japanese name is "Subaru", that roughly translated into English means, "to govern", "unite," or "gather together". The company logo reflects the star design.

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In the United States, the Subaru attracted a following among the young and educated, and as a lightweight SUV alternative to the likes of the Ford Bronco and Jeep Wagoneer or even the expensive Volvo. It has historically been popular in US regions such as the Pacific Northwest , the North American Rocky Mountains region, and especially in New England, with relatively high resale values and owner loyalty rates. However, facing pressure from competition from the large Japanese brands, Subaru would switch to marketing only AWD cars and wagons. The Subaru Outback wagon, based on the Legacy and modified with SUV-like stance, bumpers, and roof, became the best selling wagon in the US during the 2000s. Subaru displayed a variable vane, common rail turbodiesel boxer engine at the 2007 Frankfurt International Motor Show. It is the world's first horizontally-opposed diesel engine. The engine is rated at 110kW(147hp) and 350Nm(258Ft/lb) with a displacement of only 2.0 liters. In March 2008, Subaru offered the Legacy wagon with the 2.0 liter turbodiesel in the UK with a 5 speed manual transmission only.

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