FERRARI

Ferrari is an Italian sports car manufacturer based in Maranello and Modena, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has largely enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s.

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Ferrari also has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, pens, pencils, perfume, clothing, high-tech bicycles, cell phones, and even laptop computers. Financial Times named Ferrari number one on its 2007 list of the 100 Best Workplaces in Europe.

The first Ferrari road car was the 1947 125 S, powered by a 1.5 L V12 engine; Enzo reluctantly built and sold his automobiles to fund the Scuderia. While his beautiful and fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his customers, most of whom he felt were buying his cars for the prestige and not the performance. Ferrari road cars, noted for styling by design houses like Pininfarina, have long been one of the ultimate accessories for the wealthy. Other design houses that have done work for Ferrari over the years include Scaglietti, Bertone, Touring, Ghia, and Vignale.

Ferrari has used the cavallino rampante on official company stationery since 1929. Since the Spa 24 Hours race of July 9, 1932, the cavallino rampante has been used on Alfa Romeos raced by Scuderia Ferrari. The famous symbol of the Ferrari race team is a black prancing stallion on a yellow shield, usually with the letters S F (for Scuderia Ferrari), with three stripes of green, white and red (the Italian national colors) at the top. The road cars have a rectangular badge on the hood (see picture above) and this race logo on the side. In Indonesia, Ferrari is consider as a very exclusive car and not many Indonesian people can have it, but still some Ferrari can be found in Java.