Thursday, February 21, 2008

JAGUAR

Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922, changing to SS Cars Ltd in 1934, and finally becoming Jaguar Cars Ltd in 1945. While Jaguar is currently part of the Premier Automotive Group, Ford is divesting both Jaguar and Land Rover, with India's Tata Motors the frontrunner to buy the brands.

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Jaguar made its name in the 1950s with a series of elegantly-styled sports cars and luxury saloons. The company bought the Daimler car company (not to be confused with Daimler-Benz), in 1960 from Birmingham Small Arms Company (BSA). From the late 1960s, Daimler was used as a brand name for Jaguar's most luxurious saloons. Since Land Rover's 2002 purchase by Ford, it has been closely associated with Jaguar. In many countries they share a common sales and distribution network (including shared dealerships), and some models now share common components, although the only shared production facility is Halewood, for the X-Type and the Freelander 2.

Jaguar Cars holds Royal Warrants from both HM Queen Elizabeth II and HRH Prince Charles. Since Jaguar is well known as their luxurious taste and this is one of the reason why Jaguar is so difficult to find in Indonesia. Actually there is still some Jaguar Car present in Indonesia especially in Java and Bali.

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